Honest question: Most of my resume is now comprised of dead agencies (Grey, McCann, JWT, etc…) and I asume MANY people also join me. Should we all just change the names to what they are currently named now? 👀 OR do we age ourselves and wear them like a badge of honor? What do?

like
Posting as :
works at
You are currently posting as works at

Just put “Conglomnicom” and never update the agency name again.

likefunnysmart

Keep them as they were. You were a part of history. And your creative pedigree is impressive. Certainly more descriptive of your experience than a holding co name.

likeuplifting

Anyways Grey aside, every agency I have worked at no longer exists. KBS. DDB. Wunderman Thompson. Now FCB, including when it was called DraftFCB. Even my stint in pharma was at CDM which I’m pretty sure was killed prior to the merger. I keep the old names up because, well, that was where I worked. The years give it up anyways.

Where it gets tricky is if you survived an acquisition, how should you list that. Me personally, I’m just gonna list BBDO as a new role. The only advantage to not having FCB listed is that all my years looks like I’m willing to work at a place for years. But nobody cares about that anymore. And for all intents and purposes, I am working at a new agency. But that’s my 2 cents.

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It always makes me wonder how recruiters / talent / HR teams tag and search their own databases - similarly for LinkedIn. I think it would be wise to include a merger name somewhere in the CV so that it picks up if someone were looking for specific industry /agency history and now it’s badged under the merged names.

Also a good opportunity to reach out to them with said CV saying you’ve updated in light of industry changes. (To keep in touch and if you’re looking for a new role)

likesmart

Edit: Meant DDB not McCann.

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You can keep them as they were named and add in parentheses (the current OmniMonster takeover Holdings co they were eaten by now).

McCann (holdings co here) or the like… it may help with keyword search results too.

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Wait. Did Grey die too?

That’s phase 2

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Grey and McCann are still there but yeah that experience counts

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