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1. Can be both (awesome)
2. can be an M that is “stepping up” as an SM with only consultants / associates
3. Can be an SM only with consultants / associates
M is a stepping stone to SM - the real promotion. It’s a normal up or out position, so often times they’re “trying to prove themselves” that they deserve to be promoted
C2 - you’re partially right. Plenty of involuntary attrition comes from C->M, in particular during the M year. But the SM promo is still a major up or out point with lots of involuntary transition there as well.
Every project is different