How are you and your team using AI in marketing? My org isn’t and we are reviewing how we can apply it - slowly. But I’m curious how other marketing departments are going about it.

What are some things you and your team are doing with AI now? Design? Copywriting? Planning? Etc?

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We’ve been using AI in a few areas like data analysis, customer segmentation, and content personalization. For copywriting, we’ve been experimenting with AI-generated drafts and refining them for brand voice. It’s a gradual process because we really dont' want to lose human creativity so we're taking it slowly. I'm also trying to be extremely cautious about upper management thinking this means we can do layoffs, I really don't want that.

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Thx for sharing this. I’ll add it to my list of potential future opportunities. We are trying to start the process slowly as well.

We've used it a bit for brainstorming. It can be interesting, you can use it the way you might use a focus group, asking questions and thinking about the responses. I was thinking of writing an internal memo about using AI as something of a devil's advocate. I'd like to get to the point where I can prompt it to bring up things that we may be overlooking, if that makes sense.

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Oh care to explain more about the brainstorming piece? I haven’t seen anyone mention that use case yet. Thx.

I’ve used it for getting feedback on broad ideas and for considering potential outcomes. A sort of “what if we XYZ” scenario tester. It helps me think through some parts of business planning and consider pitfalls and potential upsides I hadn’t initially considered. I see it as more of a tool to take unexpected directions into consideration than any kind of fool-proof magical machine, to be honest.

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