How did all the tech/media companies decide there should be a “creative strategist” title where the job is clearly creative, not strategy?

“Strategist” = noun, person, role.
“Creative” = adjective, modifier (in this case).
“Creative strategist” is a strategist, even if a lame sort of strategist, but not a creative.

Did they all realize how dumb “strategic creative” sounds, so they subverted grammar to make it sound better?

It’s mostly for creatives supporting media sales side.

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My actual question: does anyone have that title and are you, or any of your peers with that title, a strategist?

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