how do you handle it when you're pressured to create award-winning work? It feels extremely daunting and none of the ideas are going through?

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Being told to create award-winning work is like when someone tells you to create work that will go viral. It really doesn't work that way. And, requirements like that can be self-defeating, shooting for something that's noticeable in an award winning way may not be the most effective material for the actual purpose of the work.

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lord... exactly! I think these days viral is associated with award winning work. both are asked of at the same time..

We’ve been under a lot of pressure to reinvent, get more engagement, and so on. I do like the initiative, leaves us struggling with ideas and what to do. Have been focusing on collaboration. Everyone is feeling the stress and it makes coming up with anything decent that much harder.

when people press hard to have award winning ideas, the stress blocks ideas from flowing in to be honest... ugh I feel you!

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