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The best thing about having good stuff die - and I sincerely mean this - is that it goes in the bottom drawer. And you can bring it out again. And again. And again. And the more good stuff you write that doesn’t get made, the more full that drawer gets. I used to be be in absolute wonder at some of my CD’s who could throw our ideas and excursions off the top of their tongue in reviews. Now I realise they were just old ideas they’d written or seen a before in their career. And, honestly, there are only about half a dozen strategies or briefs out there it seems, so you can almost always reuse good stuff with a bit of shoehorning.
This is SO TRUE
What’s wrong with being sad? You liked something and cared about it so be sad for a minute. Then move on. Maybe what you liked wasn’t right. Maybe the powers that be have different tastes, maybe another team had something that was liked more. Happens to everyone all the time. Be sad. Be proud you came up with something you cared about. Know you will come up with ideas you care about in the future and one of those will get made.
You’re passionate about your ideas. That is very important in order to do great work. But with time, you will realize that producing great ideas is not really our job. Our job is to come up with great ideas. And for that, your agency gives you a big bag of money every two weeks. Sooner you accept that the better. The great majority of ideas will die. And if lucky you’ll produce 1 great thing a year.
If it will make the client money and you haven't heard a good reason why it won't, ask. But if there *is* a good reason, you shouldn't love it.
Just give it time. Once it happens to you over and over and over again, you get much better at not caring.
You move on to being sad about the next idea you love that gets killed.
Get used to it. Unfortunately.
Love it ❤️ 💀
Getting attached to ideas is rookie s**t.