Rising Star
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The best thing about having good stuff die - and I sincerely mean this - is that it goes in the bottom drawer. And you can bring it out again. And again. And again. And the more good stuff you write that doesn’t get made, the more full that drawer gets. I used to be be in absolute wonder at some of my CD’s who could throw our ideas and excursions off the top of their tongue in reviews. Now I realise they were just old ideas they’d written or seen a before in their career. And, honestly, there are only about half a dozen strategies or briefs out there it seems, so you can almost always reuse good stuff with a bit of shoehorning.
This is SO TRUE
What’s wrong with being sad? You liked something and cared about it so be sad for a minute. Then move on. Maybe what you liked wasn’t right. Maybe the powers that be have different tastes, maybe another team had something that was liked more. Happens to everyone all the time. Be sad. Be proud you came up with something you cared about. Know you will come up with ideas you care about in the future and one of those will get made.
Rising Star
Put it in your back pocket and whip it out for another project later 🤫
Knowing that it will also happen to 98% of all your other ideas..
And then save it for later:
This client will move on to another job. So represent.
And you’ll soon realize that all briefs look alike. So you’ll maybe have a chance to rewrite it to fit the another brief
Just because you loved it, doesn’t mean it was good or right for the brief.
Pay attention to why it got killed and the feedback you got.
E1.......easy there bud. My comment was to listen to to the feedback and figure out why OP’s ideas died. That how you learn and grow. Not smashing the same idea into every brief or project.
You must be a treat to work with.
The question is really, why are you so attached to it? What would you feel like if you were happy about the act of creating and then let go of the outcome?
I was responding to some of the other clearly well-intended comments that folks with senior level titles left on the thread —so no worries. My POV is truly personal—I’ve been told « learn from it » plenty of times and it still stings to get a no. But, here we are, proving once again that written comments are always subject to misinterpretation—e-mail is the worst for that—so there you go.
It didn’t get killed. It got tabled.
^this.... I’m seeing some answers I’m not pleased with on this thread, junior creatives with cool ideas like you will one day be the reason strategy/account people like me have jobs. I see bad ideas get through all the time, I see good ones killed just as frequently... Dont get down on yourself, come back to it as you hone your skills... you’ll find where your big idea fits:)
Remember that it’s advertising and it doesn’t matter. Save your sadness for your personal projects.
Chief
It may not seem like it now, but that won’t be your only good idea. You’re going to have hundreds, and a few will actually get made. When they do get made, it all feels worth it.
Save all the ideas you love in a “for later” folder and go back to it later for inspiration.
Be sad. But be happy that that idea was not your last.
Don’t get married to your ideas!
You’re a creative, your job is to be able to come up with ideas.
Save it for another time. Had a bunch of my babies killed. I’m at the point where I don’t even feel it anymore.
You worked hard on it and take pride in it being your idea, so it’s understandable that you’d be upset. But know that other opportunities WILL come
Chief
Just believe that you’re a fountain of creativity and get excited to make something that will beat your previous best.
80% of what you are paid to do will be unremarkable or unproduced, and that’s okay. Recognize opportunities to capitalize on the remaining 20%,
It’s ok to be sad. It means you care. I still feel sad and I’ve been doing this for 40 years.
Be sad but be resilient. Be a crab. As a creative, you need a tough shell but try to stay gooey on the inside.
I love this. I’m gonna get a picture of a crab and hang it in my office as a reminder. This nicely articulates my journey as a creative. First all gooey, then over corrected, hard shell to the bone. Finally learned to integrate the two. It’s a good place. Crab for the win!
Rising Star
We were always taught to kill our babies.
Unfortunately that's the nature of being a creative. Sure, sometimes people who kill your idea simply don't have a good enough reason to, but they do it anyway - it sucks.
Just dust yourself off, put your idea in the back pocket for a rainy day, and keep going.
One good thing I've learned is asking the person who's killed your ideas to be very clear as to why they did it, and put that lens over any idea going forward for that brief.
Chief
By focusing your energies on thinking of something new and better.
Some of my best ideas got killed so I could think of a better one. Be sad when the opportunity to best a favorite idea is taken away from you. Otherwise, take advantage of a chance to be better than you were.