Sales and Marketing 🐠

How does everyone show their own roi in marketing?

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works at

$$, relationships renewed/strengthened, new contacts made, follow up meetings set up

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Two different approaches... Marketing Performance(client facing): how does your work contribute to marketing performance improvement with clear conversion or revenue increases. Business Development: client growth, incremental sales, new buyer sources, renewals, etc

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I divide the total benefit by the total cost

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