Related Posts
Hello fellow Fishes I have an offer from persistent. Need some clarity on same. I want to know the grade system in persistent. What does 7.1 mean? Is 7.1 a right fit for an total experience of 10+ years? What is the appropriate CTC for an architect designation? I want to know if I am getting it as per experience.
Persistent Systems Persistent Systems Limited
Hi Dear friends,
Iam planning to do certification that don't have no programming AND IT SHOULD have very good scope inmarket and able to switch within tcs with high package, please suggest me that kind of certification.TIA 🙏 Accenture Infosys IBM Amazon Tata Consultancy Bosch Group Hexaware Technologies PwC India Oracle Hitachi
More Posts
How is ua brands company?
Additional Posts in Sales and Marketing 🐠
Anyone else barely make it through Q1? 😅
Any marketing strategists on here?
New to Fishbowl?
unlock all discussions on Fishbowl.




I e been doing content marketing since before it was called that . ;-) So a few observations.
1- there is a lot of crap content out there these days written by bots/ low paid people who are only trying to stuff as many keywords as they can into a piece without it looking like keyword stuffing ( which is an SEO no-no).
2- a lot of senior content people right now used to be journalists. Some very good ones as well as some mediocre ones. The latter typically don’t have deep understanding of the businesses they are writing for and typically do mostly fluff pieces for websites. The good ones can interview an SME a couple times, do their own research and produce a solid first draft on a complex topic, eg cyber risk. Then refine and edit with the SME to produce a product that is readable.
3-What can you do? Develop expertise in specific areas and topics. Better to pick a few to master than try and be all things. Practice. Get critiques from people you trust but who won’t sugar coat the feedback. Learn SEO. But don’t
Let it dictate everything written.
One thing you could consider to get experience/practice is an unpaid internship. Check out Acadium ( used to be GenM). I’ve had good luck there but it is mostly B2C.
Hope that helps. Good luck. Happy to continue the discussion.
Obviously you’ll be hired in at an entry level position unless you have a lot of experience that is transferable. Start reading brand books and blogs regularly (Brandstruck, brandchannel, branding strategy insider are a few). Also follow key branding and marketing people and companies on LinkedIn.