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I'd weigh the employee reviews way more than the customer ones. Every company has unhappy customers, especially in insurance where people are already frustrated before they even call. If the staff seems happy, that tells you more about what your day-to-day will actually look like than someone leaving a 1-star review because their claim got denied.
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I would give it some weight because if my clients are not happy, that usually impacts how I feel at work. They might just show it outwardly that it’s fine but that’s not how my experiences were
I would be interested in seeing customer reviews but I'd go in skeptical. I know from my own experience if I'm happy with something it just doesn't occur to me to write a positive review online. I always assume negative reviews are much more likely to be written. Now, if there's a pattern in the reviews that could be telling. Overall I'd be wary of taking customer reviews too seriously.
I give great weight to customer reviews if the complaints involve my prospective department.
For me that would be a huge red flag. I do not want to work for a company customers hate. Also, it’s weird to have high employee reviews and low customer ratings. Usually the two go hand in hand.