How wild is this? This AI voiceover feature will let you use a single voice and make it sound like a teenage girl or an old man and it sounds legit. I can already imagine how this will change how we approach making some of our ads. How would you use it?

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Gross. Hire actual people. Voiceover artists are already struggling with celebs taking all their jobs and agencies booking non union talent, not paying for residuals.

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I've got very mixed feelings about things like this. My inner Elroy Jetson loves the gee whiz aspect of it, and I'd love to play around with it for a weekend. But I do question the ethics of using something like that. I admire voice actors who can do great voices, and I would prefer to use them. But perhaps we'll be pushed into using things like this for budgetary reasons, if we wind up in what amounts to an AI arms race.

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