How would you describe Comms / Connections Planning in your own words?

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Hugely undervalued by clients

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Essentially this is brand planning - Who (audience and need), What (mindset and message), Where (is message most impactfully delivered), When (channel and timing), and How (successful - KPI measurement planning).

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Comms is bespoke activation. It’s meant to turn a big idea/platform into a great campaign. This requires a focus on the consumer journey agnostic of any single influence or channel, allowing for the discovery of opportunities to extend the creative or narrative, and then leading the development of any/all marketing channels needed to make a great campaign.

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I'm looking for a comms planner for a mid-size agency in San Diego. 5-7 years overall experience with at least 1 full year spent exclusively on comms. DM me if you're interested, I'd consider more experienced as well.

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Anyone have any success in developing a process for thought leadership, inspiration, information share-out with creatives that actually resonates and invites questions and conversation?

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What is comms planning

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In your opinion, what brand is the best at social? Feels like it’s so hard to get creatives to think beyond film scripts

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What would you recommend for comms planning training and/or books (other than Julian Cole - which I have done)? Looking at adding more comms planning to my skill set (which is more brand and digital at present). I’m on a client-side team (for context).

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Good morning strategy bowl...our 5 year old agency is strategically led and growing. We are in Upstate NY, working with large brands and expanding our planning team. Seeking a planner with 7-10 years.

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I’m being provided the opportunity to build an integrated planning group in my agency. We’ll be responsible for things like:
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What other outputs am I missing, and what title would you recommend?

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Best agency for comms/connection strategy?

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Anyone else have to deal with your head of Brand Planning constantly trying to tear down the value of Comms Planning? Is it fear that we will replace them? Or perhaps he's just fundamentally insecure.

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Is 'Connections Planning' still a thing?
What distinguishes it from 'Communications Planning?'
Can they be the same thing going by different names?

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Trying to pull together a list of thought leadership themes/ questions and hypotheses for my clients. What have been some hot topics that have come up for you?

Looking to make a move. Who do we think has the best department at an agency right now?

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Anyone hiring Group / Director Comms Strategy in New York?

How do you explain to your mom/ other non industry person what you do?

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