Huge fan of how Chewy went in on the Super Bowl madness. They promised to give away 590000 free treats for cats, dogs, or birds if the Eagles won the 59th SB, and I guess they're giving out 59K treats now! GO BIRDS. What's great about it is their statement "While we don't play favorites, we have a soft spot for all animals"... and how much that positions them as the brand to turn to when you want to love on your animals.

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Is it in your book yet?

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??

Definitely love Chewy and was happy to see them with a SB commercial. What a fun way to engage with customers while showing their love for all animals. Plus, who doesn't love getting free treats for their pets? But somehow I missed the memo for how to get free treats for my dog??

Always loved Chewy's brand positioning strategies. I'm also a loyal customer so i can speak for its quality too. Does Chewy have any reason to have special ties with the Eagles team or is it purely because it was an animal team?

Just because of the Eagle! Guess you could call them an animal team,

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