I am starting my own plaintiffs personal injury practice, but I'm in a major city with lots of competition. Any tips on how I can differentiate myself to bring in cases?

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Make videos on Facebook talking about your practice. Get a list of all your contacts and your parents assuming you grew up there and send them a letter saying you are a lawyer and open for business.

Meet family law and bankruptcy lawyers and tell them you will refer them cases if they do the same. Promise them a cut of their referrals.

I started my practice a few years back and it was the best thing I’ve ever done. Check out Maximum lawyer group on Facebook they have loads of material on it.

Keep your expenses low. Do as much of the web design, etc yourself for now. There will be times when you have no money for months so every dollar you can not spend is extremely valuable.

If you want to add me on Facebook or ask a h questions feel free joe Ott joe@ott.law


How long have you been out? What’s your prior practice background?


The best advertisement for a PI lawyer getting started is: verdicts. Get verdict and people will know who you are. How does one get verdicts at first you ask? Try any case, anywhere, anytime. That’s your pitch. The worse the case is the better. You’ll learn a lot and you’ll get the respect of your peers.


Do you mind sharing what city?

I haven’t gone out on my own but I know a lot of solos in the Oregon market will contract with firms (and even other solos) to get some work initially, and they end up with a lot of referrals that way.

Promote yourself. Tik tok, Facebook, Instagram are all areas to promote yourself.

Client contact: contact your clients when you can update them on files. Make them as much a part of the case (updated not working) as you work the file. Basically every time you go into a file update them on it if you can.

Have a game plan: structure your legal files as concretely as possible. When I worked on plaintiff’s PI I structured my cases by half year. Every half year I did a review of everything and determined if the case had an ability to be successful (liabilities, injuries, witness credibility, venue). This and a plan for Arb; trial can help.

Use Med Packs to your benefit: send the claim rep the info ahead of time. Although the evaluations may be low and you may have a difference of opinion on evaluated amounts being upfront with claims is important and helpful to the court.

Documentation: document everything you send out to everyone. Use top notes that outline your entire case (liability arguments, threshold issues, injuries, procedural issues and discovery hand out)

Join BNI, it’s helped me tremendously.

We have had great results using Google LSAs for our personal injury attorney clients. You pay by the lead, not by the “click”.

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I currently work at a small PI firm in Atlanta were EVERYTHING is settled presuit. If we’re unable to settle, then it’s referred to another firm for litigation. This whole process seems very atypical to me and the attorneys rarely touch a file until the first liability offer is received. The paralegals handle everything from intake to drafting the demands. The attorney briefly skims (does NOT read) the demand packages and signs. Is this ethical?? Anyone else work at a firm that is run this way??


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