I don't know if it's because of the clientele our agency has but we don't ever make light-hearted, intriguing creatives like this with minimal copy and design. It's almost always video content or posts meant for their social media pages. Might sound like a silly question but what does the process from receiving a brief to executing a creative like this look like?

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There’s no way this is real. The Golden Arches of the cardiac care unit would never put the result of eating their food on a print ad

likefunny

I’ve never worked for this client or whatever agency did this.

Btw: Are you sure this is actual work and not spec? I don’t see the connection between a generic coffin and the brand. Maybe if it were an open BigMac box shaped like a coffin or something. Idk.

Anyway when I worked for a large agency network with a similarly large client, we kept a deck of ideas that could be produced on the cheap that might also be submitted for consideration for industry awards.

Once in a while, the client would approve one. Clients sometimes crave validation from the industry award circuit too. These were a low stakes opportunity to get some recognition for the client and agency.

But, you know, with a little better idea.

likesmart

Hahah okay

Print was a medium for cleverness. You could inspect it. Posts/banners, not so much, they work much better as performance creative

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I miss print work

You're all right.. it popped up on my LinkedIn so I didn't take the time to think it out and figure it was probably a spec ad. My bad.

This looks like a Lion winner circa 2006 from a magical placed called Brazil or South Africa where no words were necessary in Advertising.

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