I don't think it's in-house agencies or marketing consultancies crippling our industry right now. Both are still rare instances. I think the dusty holding company business model is the MAIN culprit.

like
Posting as :
works at
You are currently posting as works at

Don't worry, Marcel just acquired fishbowl and will be deleting your post.

like

Marcel, like most PR-able holding company news , is a puff of smoke. A haphazardly cobbled together (or about to be cobbled together) piece of pseudo tech created by the B-list offshore Sapient dev teams (since the A teams are probably tied up delivering overpromised and underpriced client deliverables). And they think it will hold a candle to AI being built in the valley by fully funded, dedicated and inspired tech talent ??! NEVER GONNA HAPPEN.

like

👆👏

like

It's designed to maximize margin by centralizing operations across hundreds of agencies and upselling network clients across a wide portfolio of services. The dustiness of that model comes from a more fragmented agency market where small guys without the massive overhead or crippling bureaucracy can deliver the same results for a lot less investment AND less headaches / agency fee bloating of the holding company shops. There are also less internal squabbles at the smaller shops, not to mention the alternative of bringing a small group in house and working those FTEs to the bone by dangling corporate incentives in front of them. That's not even bringing in the fact that the big agency model that drives a majority of holding co business was born in the 50s when there were 5 mediums to focus on, whereas now there are maybe 50 or more even for smaller accounts. And tons of young nimble teams able to compete across digital and social just as well if not better than the holding co digital shops, at a fraction of the cost. There are more specific reasons. I could keep going...

like

A whole secondary market of digital start ups and entertainment / media-hybrid companies hiring ex agency employees to build direct to brand offerings that cut out the big agencies without much impact to the creative product. Vice, New York Times, Facebook/Snap etc. The latter play nice with us for now because our media counterparts still control the digital ad dollars but, how long will that last?

like

In what way specifically is it dusty

like

Just going to put this over the top example here 😂

like

👆🍆

I guess I dispute that the quality of those smaller places is the same as what larger shops produce. Don't buy it really. I buy it for stuff like banners where the creativity is limited anyway.

Related Posts

Is tech product manager work similar to PMO or do you do more than that?

like

Hi folks,

Can you please suggest me one best wireless airpods?

like

When do we get salary ?
Last day of month?

like

Why are relationships so difficult!!!

like

Who do you think will be the winner of the season? I picked Hannah Anne the moment I saw her

like

Hi All,
May I know the designations hierarchy in BA continuum?? especially for band 6 (levels before AVP & VP)..
Is work from home available before Covid or any plan in future may be??
And if no bonus what will be the average hike percentage every year..

Thanks

like
like

Hi Fishes,

Please share Barclays designation hierarchy with salary bracket.

like

Best consulting firms to target for Supply Chain & Operations Strategy apart from MBB after graduating from MIT SCM

like

I started my first role as software engineer and I’m curious for other swe’s— what’s your annual salary increase (in terms of percentage)?

like

Need some suggestion. A very bad argument happened with your manager due to mismatch skill of work. what should we have to do? do we need to send a apolgy mail even though you are right?

like

Valuations or FDD? Trying to decide which team has the best exit opportunities/WLB/interesting work.

like

Left public accounting this year after 5+ years and looking for 10-20 hours of flexible & remote accounting/auditing/etc. type work. Message me if you have any opportunities that may fit this description. I would love to help a small business, but am open to anything fitting my vague guidelines.

like

Anyone work at ProAssurance/MedMarc? Have potential to move for 25% higher salary and fully remote work, but wondering if there’s advancement opportunity and how the culture is. Thanks!

like

My boyfriend recently asked me what do I miss the most about India? I had to think before replying food. Tbh I really don’t miss a lot except maybe the festivals

like

Hi Fishes,

Referrals opportunity in UST for those who are serving notice currently and immediate joiners.

If interested dm me,happy to help..

Post Photo
like

Anyone in late 20s-early 30s in nyc looking for friends?

like

Is it good to join as project manager in hcl with 12 yoe?. My top priority is for job security and wlb.

I’ve opened up a smart investor ISA with Barclays but thinking of moving to vanguard. Thoughts, opinions?

like

Additional Posts in Advertising

Retirement: what are some ways you’re preparing besides having a 401K?

like

Books on human psychology that have affected you. I'll start: influence, sales Bible, on killing.

like

So... MRCL. It’s an intranet, right?

like

Was told I was going to get hired after my freelance contract finished up (which is next month), the head hancho creative person even called me up offering a full time job, praising me, all that . But…it’s been a couple months and they won’t respond to my messages even tho I’m still freelancing here lol what do I do

like

I have a strong junior book and won a Gold Pencil in the Young Ones recently, but can't seem to find a single job lead anywhere. Anybody know who in LA I should reach out to?

like

Jumping to ACD at a new agency from senior. My CD was telling me that ACD is the worst job bc you are doing your CDs job and yours. I’m sill excited. ACDs+: What’s your favorite part of being an ACD?

like

So how do you use a Raya referral code? Got one and can't see where to put it. Came from a friend on it

like

Starting my first job at a big agency in the coming week! Any tips on relationship building with my manager and teammates?

like

I’m tired of feeling like I have to have relationships with all my coworkers. I get how it’s beneficial to some people, but im here to do a job. Outside of those responsibilities, I shouldn’t be expected to act like your best friend.

likeuplifting

Can anyone recommend a good recruiter for Amsterdam? Thanks

like

I just got into reading books, any suggestions to start with? Which could help to increase media/marketing knowledge.

like

What are good answers to an interviewer who asks “what’s your hiring philosophy?”

like

What's the word on spark foundry (chicago office). Seeing lots of wins and reading interesting things.

like

Sexual harassment and self driving tech lawsuit all in one week... What's going on with Uber? Still I can't live without it. 🙄

like

I had a panic attack in a meeting today. I had no idea what to do and I feel like the others could tell something was wrong but it kept going. If you've had this, what do you do?

like

The best idea deck ever?

like

Moving to Chicago on Thursday! How do I like...make friends

likehelpful

“Can you show me an example of great teamwork?”
Me:

Post Photo
likeupliftinghelpful

Things have been super stressful at work lately for a variety of reasons & a couple of weeks ago I decided to raise the issues with my Creative Director.
For context, he’s the reason for a lot of these problems and I (tactfully, I think) said as much. He listened to me patiently but took no responsibility and deflected blame with every issue raised.
Today he asked me to send an email to him about how overworked I am so that he can use it to talk to management. (cont. in comments)

like

I’m sensing real Instagram burnout from friends and colleagues. Is IG a bubble that bursts? Or does the audience (user) demo just change like FB in ‘09 or so?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal