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Oh but it is sustainable. Wage suppression is crazy right now in advertising. And it's been like this for a few years. This is just how it is now IMO. Hope I'm wrong.
Yes but also no. Not when timelines built for experienced teams stay fixed, and juniors are forced to fill shoes they’re not trained for. The work suffers, and if it sells at all, underperforms.
Juniors get jaded, and fail to gain meaningful experience. They hopefully (for their sake) realize this is a fruitless pursuit and migrate to a better career. While the rest of us, who are in too deep, are forced to deal with declining salaries, no upward mobility, and covering for the junior talent that never enters this industry.
Hope I’m wrong too!