I find it really bizarre that I’ve won almost all the prestigious design awards out there with my personal projects, but agencies I worked for/with rarely submitted any work to design awards / awards under design category… I mean should I just start my own agency at this point?

likehelpful
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If you want to hunt for your own food, sure.

likesmart

Yes. You should.

like

Were they genuinely design-driven ideas? I’ve judged the Design category at Cannes before, and a lot of work gets entered because it looks good, not because the idea is fundamentally built from design. I’m talking about ideas where design is the engine, not just decoration.

like

Curious if you have any examples to share of design as the engine rather than a skin.

Sounds like you definitely need to

like

If you really care about awards that much, I guess you should then.

Is there a reason your agency hasn’t submitted any design awards? Where does the award budget usually get spent? If you came up with a plan and pushed for a more design centred awards piece, would they be willing to reallocate budget towards it?

When I arrived at my agency, they had only won marketing or media awards for 10 years straight. I was able to get a proactive piece of work out the door this year, and it’s on a big win streak. Now the agency is super open to pushing for these types of projects.

Can you pay your rent in awards?

I got a big raise after I won some big ones, so yes, in some cases you can.

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