Should I stay on the advertising side as a creative or pivot to UX and visual design?

Anyone make that switch that could share their experiences?
Or anyone in UX and visual design?

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From working with creatives at agencies on both sides:

A Senior AD with design chops good enough to work at UX or visual design agency is a multi-disciplinary creative asset who can add extra value to a variety of projects.

A UX or visual designer who can also pitch advertising concepts is valued at those agencies the same as a UX or visual designer who doesn’t even know what a concept is.

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What exactly is a visual designers role? And how does it differ from UI?

UX and visual design are completely different FYI

Yes, I was confused about that actually. It seems each company has slightly different roles and responsibilities for a visual designer. . I'd like to know what each entails. And how it's like working alongside each other

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