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Hey! Any Google folks know if it’s possible to negotiate fully remote if a contract role is hybrid? Personally, I don’t want to relocate and go to the office on a contract role given the current economy. Plus, I’m assuming contractors are the first to go in layoffs. I just think it’s a fair trade off if I’d be allowed to work fully remote. I’m also trying to have flexibility to manage my Airbnb business in a different country. Same time zone as the home office if I’d travel weeks at a time.
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It's not going to eliminate everyone. But if implemented properly and carefully it will reduce overall headcount needs. Honestly I think creatives will end up in a better spot than some other functions. A lot of back office, non-billable roles are at a higher risk of having a lot of their job automated. A great creative is great because of their ideas, not how they execute them. And AI so far has not fared well on conceptual ideation.
Mentor
“Prove” only has one o. Boom roasted.
And nah, AI is going to eat agency creative jobs up within a few years. Learn to swim.
Agree. Sure, you can get AI to write annotations. Somebody still has to check them and correct them if they're wrong. It takes less time to have rigorous process and work from an approved, master anno set on your lead tactic than to futz around with AI that, at best, can only make something that looks like an annotation.
AI can make art at your direction, but do you want to be the one in MLR review trying to tell them it doesn't matter than the AI-created patient shown has only three fingers and a thumb, a la a Simpsons character? They're going to insist we're implying the drug causes patients to lose one finger on each hand and you might as well have just bought stock or shot with a model for all the time and credibility you wasted.
Mentor
So, you think AI is going to continue struggling with fingers forever? Interesting.
I think it’s still too early to tell. I think a full replacement will depend on many factors, including: how stable and accurate the models get to “the real thing”, how easy it is to use the models, the cost of those models, how many individuals and businesses decide to pay for a reliable product, as well as the general public’s tolerance for (or adaptation to) marketing that feels a little uncanny when the model can’t do things perfectly or those using it don’t care to polish the work beyond the prompt.
I think in the short term, some entry-level roles are going to be reduced or eliminated, but with a caveat. If things like annotations or banner resizing can get like 90% there (consistently), the kinds of tasks from associate levels (copywriters and ADs) just get eaten up by the level above.
I think AI is going to be with us for the foreseeable future. Personally, it’s been helpful in my day to day for stuff like summaries and even creating pitch work. While there are challenges and frustrations with using it, it’s been additive rather than subtractive. Only time will tell where it goes from here (and hopefully not in the direction of Skynet).