If I was a junior on a team during a campaign launch, is that something I can put in my book? I helped during the concepting phase, was responsible for keeping the boards up to date, and wrote a lot of the supporting materials (print, social etc) but obviously I was not on the shoot or the lead on writing the script. As long as I’m clear about my role is that acceptable?

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Posting as :
works at
You are currently posting as works at

Life Lesson - you can put whatever you want in your book .... as long as you can defend it 

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Yeah, as long as you’re clear about what you did do, share it all

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Did the concepts you had in the concepting phase move forward, or was it ultimately someone else’s campaign idea? I’d suggest just putting the pieces you worked on and had a very big role in developing in your book.

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Agree with all of the above. Even if you didn’t originate the campaign, they’re not just looking for your style, but for your experience. Also, only include it if it’s good—not just because it was good experience (experience is something you can speak to but don’t have to present).

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