I have a client who asks for "disruptive thinking," but panics and pulls back when we present bold ideas that challenge the status quo. I can't blame them, but it's still frustrating. How do you handle it when a client thinks they should innovate but still wants to do things the same old way?

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Give them a copy of the "The Innovators Dilemma" by Clayton Christensen for Christmas and tell them you'll circle back after New Years...

...I wrote this as a joke, but I actually kinda like it if it wasn't so condescending...

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Empathy and documenting the innovative solution “the old way” - raci matrix, timelines, impact vs effort

Just propose what makes their competition ahead of them. Cant argue a lot with that

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