I have a serious question. What do people think that fact-checking every Cannes entry will do for them?

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Honestly it’s mostly people who haven’t won anything outside of local marketing awards… so I guess energy well spent keep it up folks lol.

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Bingo.

LinkedIn impressions?
But seriously, as an industry we have to get real about fake entries winning big awards.
Makes us look like idiots, at the very time we need to be proving our worth.

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What are you advocating here, OP?

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Contribute to the public view of the industry as a whole, and/or collapse the house of cards that is the Cannes awards system.

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DD, that would be a hell of a logline for a film. 🔥📝
Kansados Of Cannes.

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Restore the integrity of this historically righteous profession 😂

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Ok, then let’s just not do anything and let the cesspool of corruption go on without even blinking.
I mean, what is your suggestion?

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Best case scenario - restoring integrity to the world's leading advertising awards

Worst case scenario - attempting to destroy the reputation of purpose marketing and earned media, as if we can turn back the clock to making TV ads for peanut butter.

likesmart

Worst... When people are winning they stay quiet the year they don't they start yapping. Seen both happening.

Get me a job as a fact checker and strategic messaging and transparency associate at a major company /agency duh 🙄

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You know what’s funny? One of the most prominent LinkedIn fact checkers has participated in several fakes themselves.

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I noticed a few that way. They are fact checking now that they are not winning with fakes themselves hahaha

I think the reality is that advertising’s true power lies in its ability to build (often significant) brand value over time, and any immediate tangible results that case studies try to ascribe to a particular campaign or single piece of advertising activity probably can’t help but be disingenuous or miscalculated to some degree.

the weird part is that no one really care for those numbers on awards shows really. That's why everyone fakes it. it really is a competition of who fakes it better. Because that's how they play politics in the jury room, when they want to topple some work they start analizing the numbers. Only then.

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