I know I should just be happy I have a job, but when I interviewed at my current shop a freeze months ago I told them I had no interest in working on pharma.

I just got my 4th pharma project this month and I’m feeling creatively hopeless. I wish I could at least work on Cialis or something funny.

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Having worked on Cialis for many years, can tell you it was never funny. Real funniness doesn’t test well, and pharma is tested to death.

DTC stands for “Don’t Try Comedy” in case you were wondering.

likefunnyhelpful

@VP1 - seems like the exact point. It doesn’t matter if you strategically think humor will work. The only thing that matters is testing. And nobody in testing pharma, (especially HCP’s) gets whatever joke you were hoping to land.

No one is happy. The world is ending

likeuplifting

Only if it worked. If not, I totally wasn’t…

Ok so probably not a very popular opinion, but pharma can be funny! Probably more in awareness rather than brand side but there are opportunities given the right client.

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I had the best viagra spec ad in my student book

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