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So- we run Dynamic Creative Optimization (DCO) for our clients display ads in a feed and corresponding google sheet via Google DoubleClick. My q is- does anyone know what systems out there allow for creating a template that will automatically pull a product image from say Target.com and automatically building the ad & copy without manually making 1000 ads via row for row in the google sheet? I know this is possible but curious if Sizmek or Flashtalking are more common in this type of creative development.
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I challenge people who look at AI as some kind of final decision maker. I’ll play devil’s advocate and sometimes make them think more.
100%
Our acceptance of AI has been frighteningly fast. I desperately hope people will come to their senses and recognize it as a tool to use sparingly, not a replacement for their own thoughts.
I know! It’s pretty concerning to me as well. Particularly when you consider how many mistakes AI is still making. But you know, people rely on AI for more and more things to the point we become irrelevant.
That’s crazy