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You're surprised Disney is marketing Star Wars?
Pro
I still haven’t been to Galaxy’s Edge though and I’d really like to! Gotta get me a lightsaber lol
As a Disney person… I can tell you this is a huge deal for their audience. Definitely targeted more at their super fans though but Disneyland has a massive annual passholder audience which makes these smaller things worth promoting to encourage a visit (and spend some cash while there).
Pro
I am not a Star Wars person - is that a new show?