I’ve seen quite a few people online talk about how digital marketing is dying or on its way out because of AI and other automation tactics. Is any of that true, or are people just overreacting?

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Until AI develops critical thinking I don’t think so. I see it more as a process change than anything. You still need people to make choices, etc

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Thought as much, people can be so dramatic sometimes lol

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I'm not sure that's true, in my opinion digital marketing has a long way to go before it dies.

Agreed, I'm glad most people here seem to be on the same page about that

Digital marketing is not dying, but it is changing. Automation is definitely having an impact on the way that marketing is done, but it is not going to replace human interaction completely. Digital marketing still requires a human touch, and businesses that rely solely on automation will be left behind.

For sure, any field that is thriving does so because it's ever evolving and adapting to a changing landscape. We must also

There is no doubt that digital marketing is changing and evolving due to the ever-growing influence of AI and automation. However, this does not mean that digital marketing is dying or on its way out. In fact, if anything, these changes present new opportunities for marketers to adapt and thrive in the digital age.

In a word, no. Digital marketing is far from dying; in fact, it's only becoming more popular and necessary as time goes on. With the advent of AI and other automation tactics, digital marketing is only becoming more efficient and effective, meaning businesses that don't invest in it will be left behind.

Thank you for sharing, I work with small businesses sometimes and so many of them neglect the importance of bringing your marketing into the new age. Oh well, in time they'll all learn

Automation has been used in digital marketing for many years and has actually helped to improve results. In fact, as more and more businesses adopt AI and automation technologies, the competitive advantage of those who don’t will only become greater. Digital marketing is evolving, not dying.

I'm not worried. There are far more industries at a bigger risk than we are. AI generated art and content may have a place, but humans will be needed to organize marketing strategies for a very long time.

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