Why do clients always think I should be able to double their ROI right away... it takes time folks, and putting extra pressure on the marketing team does not make us faster

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Marketing campaigns and unrealistic expectations, name a more iconic duo

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Right?!? I mean it would be great if I could pull off miracles but it's an investment, and not all campaigns work out so well no matter how much time and effort you put in. I feel ya

Yeah if I knew how to make money that fast I'd probably just be doing it for myself and not them lol

Though I appreciate that they seem to think we're magical beings that can make stacks of money appear in a flash, it does get old.

Like all bosses, they want to pay to see results. The problem with marketing is that everything is constantly being tested and what works today may not work in 2 months. The important thing is to show a realistic projection and have transparency in the process. The result is slow, but it is worth it.

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