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Hmm. See if you can get it reassigned to a strategist or copywriter. Maybe give them 15-30 minutes of your time to interview you and then write it up for you to review?
That’s an interesting thought.
I’d be happy to help. I write these all of the time—-so if you have a theme and length and where it’s being published/posted, we could knock it out.
Hey VP - I’m also expected to do these and I struggle to find the motivation or passion to write about things that aren’t already written about/obvious. But doing research to write about new stuff takes time I don’t have. Would love to know how you find things to write about and keep yourself motivated to do it.
What’s the subject matter? Specific to a particular industry?
Well, I have to think of that first. Anything that moves advertising strategy forward.
It’s easier to make it either fun or actually pretty personal.
A trick of the trade is to do a piece that’s like “why Strategy needs to be more like _insert pop culture ref here____.”
Or
“What Id tell myself when I started...that will shape how I innovate tomorrow”.
Those are nice thought-starters, thank you.