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I feel like I see the opposite. My understanding is a lot of industries, maybe tech included, need creative directors that have a strong visual command. Nobody cares about writing, especially if AI wipes it all out in several years.
Please share what the copywriters pivot to.
@strategy consultant 1 nah that’s you guys
Hot take, and I’m sure people will flay me here: being good at talking and writing is always adaptable. copywriters on the whole (NOT always, but ime generally) are socially oriented people who lean more towards extroversion than art directors, which is rewarded generally in almost all western professional spheres. Being good at verbal and written communication, especially if you’ve practiced it for years, will always set you up for general success. The copywriters I have seen “pivot” - and I wouldnt describe it as something I see all the time - go to people-facing gigs like entrepreneurship.
Makes sense to me!
Not that it’s any better but you could probably land a role as a graphic designer/design director at most brand side marketing depts. Most design roles besides UX would probably take you without going back to school, could always do a boot camp if you were dead set on pivoting into digital design.
It’s true. Though for a designer it’s a bit frustrating to see people who are not necessarily trained as designers becoming “design director” and can’t really give design feedback. So ADs if you would love to pivot into design my humble pov is that it’s worth getting a bit more knowledge on nerdy things like kerning, using a grid, responsive design (if you are doing more digital stuff), etc.