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Start branding your name and then you do the work that stays with you and not for the firm.
My firm is good with some of the technology advancements and has a paper-free initiative, given it was driven by an effort to cut unnecessary costs from printing everything. But I’ve found that other changes are still hard. I think especially when dealing with a group of, typically type A, attorneys it is harder to convince people to change or why the change is necessary. I am not saying it should be this way, in fact, I think it’s one of the things that needs to change. Attorneys should be more receptive to change. Change is inevitable and it’s really only hard when we resist.
Is it maybe how/when the info is being presented? Or does it go against client cultivation in your area?
I'm a millennial, so I'm all about that stuff. I was at a firm that was all for marketing and growing a social media presence. However, it became pretty clear that this was their ONLY focus. So current clients were neglected in favor of only getting new business in the door. Turns out my practice area was very focused on word of mouth. So the bad customer service was starting to tank my reputation.