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Most case studies are at minimum stretching the boundaries of what most people would call facts—impressions, reach, actual real-world use and impact. But everyone knows that damn near everyone does it so it’s largely become a competition to see who can do it best/most deftly without coming across as blatant and complete bullshit.

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Better question would be who hasn’t

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All agencies need to do is say we will enter our work but we will not make case studies for them. Especially once the cost over $50,000 or more by the time they’re finished and take the eye off of our clients. The standard submission one shooter is clearly sufficient. You don’t need to tell a two minute story.

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