Is there a need for a pharma/HC agency to build and maintain a curated trusted publisher network and execute buys programmatically with them?

Looking for insights and chit chat on the topic —>

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Every pharma client I’ve worked on has a chosen network of their own. I don’t know if I’ver ever even heard of an agency making the recommendations to clients but that’s just what I’ve seen.

@AD1: did you execute buys on their network? How? I.e. directly or via programmatic?

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