Is there special experience or knowledge you'd need to be effective at a GCD level in Pharma? Or is it like any other account, just different products? I'm considering making the switch from general market advertising.

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From my experience working with non-pharma background creative leads, the biggest hurdle is knowing the restrictions and limitations in pharma. Otherwise you’ll love an idea only to hear from account that it will never work with the amount of regulatory needed, and that will become frustrating after a few times. Same with the copy nitpicking (also for regulatory).

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Are you Copy or Art background? Huge difference in the expectations at that level in pharma based on your discipline.

(Spoiler: Copy is much more difficult to transition into IMO)

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You’ll be able to judge the headline, but will you know if you can say it?

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If you’re not already in pharma, save yourself. Esp at your level! You’re used to creative freedom.

MLR can be an absolute nightmare, even for seasoned vets

Medical/Legal/Regulatory.

It’s the team that review your work. Rarely for the better…

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Additional Posts in Pharma and Health Advertising

Did Pinterest lift their ban on advertising branded/unbranded pharma? It got brought up in a brainstorm today and almost spit out my coffee...

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Do you think people working in the pharma industry will gain more trust, respect, or positive vibes in 2021 after vaccines are widely distributed? Right now it’s the industry with one of the lowest perception scores

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which agencies are hiring juniors?

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Hey there, new and curious fish. Are you considering a position in pharma? Worried about how creative you can be? Thinking if the salary is worth it? Ask your questions about entering the world of healthcare advertising here and we’ll answer.

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Who are the best GCDs and CDs in the pharma industry? HCP and/or DTC. Maybe I have a big job to give someone.... 👀 No tooting your own horn! I want to hear from the people!

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Do pharmaceuticals like, say, Lily, Gilead, BMS, etc have their own in-house/ internal copy team?

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New to the industry and wondering what a typical Pharma Copywriter does in their role. A bit concerned about the lack of actual copywriting I'm doing so far.

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Who has the Descovy business?

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