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When someone in the creative department turns 40.

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Me:

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Chief
Dont beat yourself up. A lot of it is wheeling and dealing by agency PR people.
If your agency has a cozy relationship with AdAge or AdWeek you can get anyone on there. If you really dig into the 30 Under 30s and the Creative100 you’ll see more than a few people with mediocre careers.
Best plan if you really want it, is to advocate for yourself to HR and your CCO/CEO
The adage thing is biased.
Two ways here:
1. Your work is amazing
2. Some list you get on
And the surprising thing about all these lists....you have to apply to be on. It isn't just your coworkers or bosses loving you, you actually have to want to be on these and ask the agency to push for you. VERY rarely is anyone surprised to know they go on a major publications top blah blah list. It's an agency wide push—and one that only certain agencies do really.
You basically need Snr mgmt and the agency PR to love you. Then they’ll plug you to the trade.
Work for an agency or holding company that has deep pockets.
It’s no coincidence that publicly recognized lists correspond to agencies/holding companies that purchase expensive ad/sponsorship packages in the very same publications putting together the lists.
Chief
Not trying to be mean here but if you’re six years in you should probably know that account people almost never get this type of credit. Also are you still an AE six months in?
Relatively speaking within the agency, yes. But I unfortunately had no chance to work on breakthrough accounts that people recognize. Maybe I’m not good enough then.
I’m sure a lot of people will tell you that being recognized publicly in publications such as AdAge or AdWeek or whatever are usually pay-to-play, something agencies do for PR and that no one actually cares about of this kind of thing and that these recognitions are generally meaningless. Those people are correct. This is an industry that loves to be self indulgent even though we are all just doing a job. If you don’t mind me asking (and I mean this seriously), what is so extraordinary about what you’re doing that warrants public recognition?
It’s not the work I had been doing is great - I was just lamenting that I had not been a part of team to be recognized as one
Forget about it, focus on doing amazing work and build a solid network, and it will come.
You can also hire your own publicist *cough* *cough*