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My DOJ is 30th Oct22

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Thought this was interesting. Across 160 teams of researchers, just about all failed to make good life outcome predictions on things like GPA, evictions, layoffs, and others. Data followed 4.5k families across 15 years, with 13k features (varied over time). Haven't looked at it directly yet, but will be turning the docs and data inside out... In the meantime, authors claim this as showing the limits of ML. Oh, and it's published in PNAS, so you know there's some big publication energy there.
https://www.pnas.org/content/117/15/8398
What is a data lake in basic terms?
Has anyone else begun to resent data science?
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Financial services firms in the payments, credit cards, and banking sector do a lot of analysis on this. You could try seeking something there?
The Fed also does this kind of research
Sounds like a data/business analyst type of role. I’d start with a basic Google search for consumer analytics jobs and go from there
Marketing Analytics or Customer Experience (CX) popped into my mind right away reading this.
Our Consumer Insights roles do work similar to that!
I also studied & loved psychology & am now working in HR & People Analytics. Any analytics involving people data is fascinating! Good luck!