I Would like to merge my interests of psychology and business. I am fascinated by consumer behaviour like how they think and why they act certain way (e.g. why they buy/don’t buy certain products, etc) . And would love to help business make decisions based on things like this. What’s the right job for me? Thanks

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Financial services firms in the payments, credit cards, and banking sector do a lot of analysis on this. You could try seeking something there?
The Fed also does this kind of research

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Sounds like a data/business analyst type of role. I’d start with a basic Google search for consumer analytics jobs and go from there

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Marketing Analytics or Customer Experience (CX) popped into my mind right away reading this.

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Our Consumer Insights roles do work similar to that!
I also studied & loved psychology & am now working in HR & People Analytics. Any analytics involving people data is fascinating! Good luck!

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