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Sydney Sweeney has a good....sole?
“You know what’s cool and hip that those Gen-Z kiddos will love? AI slop and neon Skechers”
- some 60 y/o, out of touch creative director probably
Sketchers branding and campaign work more in vogue than underarmour
WTF is actually happening in the one in the right? Is it Temu Sydney Sweeny squatting down to pee her good jeans in the middle of the street in Japan?
Someone didn’t like it
Show this to a client and see how they’ll say it’s a good ad.
Brings me back to my post the other day
https://joinfishbowl.com/post_6m429g2qfo
You are all laughing. Sales are crazy.
I’d buy her
🤣
Lol
Isn’t AI just going to figure out good snappy headline writing in matter of a couple of years?
Yea if they keep laying off copywriters and forcing them to accept a job to train AI
To be fair, this is how Skechers has always operated. I worked on the account briefly - like 15 years ago - around the same time they launched the infamous "Daddy's Money" campaign (not me, thank god). This is always how they've shown up.
Someone hating hard btwn 14th L and 123