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Brands not wanting to move in from 2010
Companies thinking it’s effective even if it does sound like a robot wrote it.. they don’t care about craft anymore
Because too many CTAs still sound like they were written by a toaster. “Click here” does not tell me why. “See pricing,” “Read full story,” “Get the guide”
. now we’re talking. This should be standard, not revolutionary.
If your CTA sounds like it came from a microwave manual, no one is clicking.