I'm a big Mischief fanboy but their new NPR campaign feels soft. Especially given our current news environment. 🤷‍♂️

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feels like it was made by students

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I like it but doesn’t feel like a mischief idea

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It’s not the bold innovative campaign they think it is. But it’s ok!

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And that’s on brand for NPR.

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Ihop did this with Ihob, except with that one people noticed and got weirdly mad lol

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Something something woke pancakes something.

Link?

Soft sounds like an appropriate adjective for NPR

likesmart

so it’s a good idea then?

Feels like this weeks’s news makes the bar higher for a news org. Not their fault but the context is begging for something more provocative.

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This makes no sense lol at least IHOB or whatever it was did

maybe the only staying visual capital the brand has, used in a new way, I’m in. but with only three characters, I wanna say “what, where…” And that’s what falls flat, for me. But eyes-wise it’s pretty tasty thinking. OK 7.5/10

good looks! and then we’d all be glued to WHx though, which (to me) reduces the signal strength to the brand even more, again why it falls flat. It’s clever but not enough meat on the bones to says it’s got legs.

maybe used a rotation of emojis on the N (🤯PR, 😂PR, 🫨PR…), “emotional public radio” would hit a wider audience than “curious people who ask one-word questions.” 🤷‍♂️

(in San Francisco. looking for work. I’m available.)

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It just feels a little too transparently like they’re trying to replicate what the NYT did with Trump’s first campaign. But NPR isn’t nearly as bold or essential (wtf is a ‘right to be curious’) and even if the brand had the cojones to make a bigger statement, trying to gain relevance from the current state of the country feels pretty Terri Gross to me.

Why

Weak idea. And pro-bono, so a pretty blatant award grab.

Whatever. Next…

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