I'm aiming for bigger and better in 2025. I've been pretty stagnant with my pace and achievements in the last three years, but feeling ready to step it up. What would you say is the biggest and most ambitious advertising agency in Chicago as of today? Do any of you currently work in your 'North Star' agency? Comment which one it is :)

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I am desperate to get far far away from any holdcos

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I’m working for my North Star big agency and I’m effing miserable.

Your North Star will change as you experience different agencies. If you haven’t tried one of the highly creative agency (BBDO, Leo, Ogilvy) then it might be worth exploring to see if that’s your vibe. I personally cannot stand the egos in some of the super creative agencies, but it’s a good place to start.

Holding companies are good and bad. Benefits are usually nice, office spaces are nice, and there’s a certain level of organization that feels good (Publicis is the most organized). Negatives will be an immense level of red tape around promotions and pay, direction coming down from the parent company that feels opposite of what is needed, and HR will not be your friend.

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This is very subjective, depending on what your priorities are.

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