I’m curious about the buyer’s plans. Have you ever had to rebuild a brand’s image or play damage control when things go bad?

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I would expect nothing less for it to go on ebay. 42 bidders! Can’t wait to see what the new owner does with it. I hope no more jail sentences around it, but we shall see!

I think their first event will come with so many guarantees, it will be one of the “safest” festivals ever attended 😀

Maybe it was purchase by Survivor and they’ll turn it into a survival elimination tv show! This is a good post. I work in a Bev Alc CPG and we acquire and divest wine brands somewhat frequently. It’s very important to maintain brand equity and it’s even hard to launch a new to world brand I a large organization. I would be interested to hear peoples experiences. I feel like we sell most brands the need to be repositioned.

I think there’s been enough time to distance themselves from the first disaster. People love a good comeback story. I think it would be wise to start with smaller successful projects and build on them.

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