I’m leading the development of a content strategy for my company. If you’ve done this type of work, what are some resources you’ve used to help?

I’m reading the book called The Content Strategy Toolkit and so far it’s been a good help. I expect to be well equipped to finish this work with some tips from it.

Any advice to offer?

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I’ve done strategy worked, only because of being trained by a brilliant content strategist. That was mainly happenstance, though. We started working on a project together and it developed into a deeper learning opportunity. I’ve since read other books on the topic, but nothing has matched one-on-one time with a great strategist.

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Im hoping this experience really builds my skills in content strategy. Its become an interesting area for me in marketing.

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