I’m planning on moving back to my home town which is a 2nd tier city. I’ll work remotely but would be open to finding a local job. What are digital marketing managers making in smaller cities? And you work locally or remotely for a bigger company?

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I live in a small, LCOL city working in-house for a local but big company as an individual contributor. $135k base with a solid bonus.

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Digital marketing managers in 2nd tier cities: $60-75K locally vs. $80-95K remote for major market companies. The remote role pays 25-35% more for the same work.
Local pros: easier networking, potential leadership track in smaller market. Remote pros: significantly higher comp, access to better companies/projects, career mobility without relocating again.
Strategic play: Keep the remote job with major company salary. You get higher pay plus lower cost of living—that's the actual arbitrage opportunity here.
What's your current salary and which 2nd tier city? Some markets (Austin, Nashville) pay closer to tier-1 rates.

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These numbers are really irrelevant unless you know the agency. It would take a lot less dough to get me into w+k than say, a Translation or similar.

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