Imagine throwing your career away for a trophy 🤦🏻‍♂️ Some people seriously need a reality check

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This is not an isolated event. He just got caught this time.

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He'll lay low for a while and then get a similar role in a lesser known agency that wants awards. Don't worry so much about him.

likesmart
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(1) How many agency leaders have asked their staff to bend the truth to support a case study film?
(2) If the entry was based on fabricated evidence, how soon does Cannes Lions rescind the award?

likesmart

He’s didn’t throw away a career.

In fact, not only will he be fine, but he’ll land another high-paying CCO job w/in 6 months.

C-suites love surrounding themselves fellow ego-maniacs who do whatever it takes to make bank.

likeupliftingsmart

What’s the tea on this? What did he do? Also, do you think I am Gen Z bc I said tea?

funnylike

I feel bad. I always liked him

likehelpful

They’re just throwing him under the bus

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Absolutely absurd to say the CCO was “thrown under the bus”.

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Imagine hiring people to run all the agencies based on trophies.

likefunnyuplifting

We don’t have to imagine it

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The agency should be banned from Cannes next year, the festival needs to send a message and draw the line

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This isn’t a first time and won’t be a last for the CCO or the agency. This One Show ad got exposed, they get slapped on the wrist, and go right back to it because awards = better pay and more opportunities.

Many agencies have fostered a culture of: “Forget ROI or what’s best for clients. Come up with the most insane, off-the-wall idea you can. If it’s good enough for the award judges then that’s all that matters.”

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likefunny

The app compresses uploaded images, which I have no control over. Even with my bad eyesight, and no glasses on, I can clearly see the ad says “The tsunami killed 100 times more people than 9/11” and has the WWF logo.

Maybe invest in a phone with a larger screen since all platforms can’t accommodate ADs who try to squeeze 15MB deliverables through a 500KB limit.

It’s not that hard not to totally fake material for an award submission. I don’t fake material for awards submissions every day. Maybe he should do something more relatably shady.

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Well for years we knew a lot of awarded work out of Brazil was phony but this is the first time they’ve been caught

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Cool so nobody wants to tell me what this poor guy did?

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He also used AI to fake the contents of a Ted Talk to support the case study.

I wanna find the original CNN and Ted Talk clips just to compare how they were altered…

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This! Anyone got the links?

What no one talks about is that clients desperately want to win these awards now as well. Previously a client would have pumped the brakes on obviously fake shit. Not anymore. Everyone turns a blind eye if they think they'll benefit. But it's just the creatives that pay the price when they get found out.

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Ai testimonial, BAD

Guy looks like a goober.

He’ll be fine. Will freelance at massive day rate until scooped up by another agency.

Cannes should retroactively rescind awards. They are tonnes of responsible agencies, people 🤷🏻‍♀️ (If you’re gonna do it, do it properly)

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