In a media agency context; what do you love/ not love about media planning?

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That we call it media planning but truth is there is no planning at all, everyone’s using existing templates pretending to “plan”. Brands can actually do it themselves without realizing it. It’s a con job and I love it. I hate it that it’s technically still a “job”.

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🤨

Love that I get to work with so many teams so I am constantly learning.

Definitely hate billing and sometimes it feels like I am also a project manager

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