🚨 Instagram updates you should know:

1. Edits: IG’s new video editing app is here! Has anyone tried it?
2. Storylines (in testing) lets multiple users contribute to one shared Story like a group thread your followers can view.
3. Lockable posts may be coming soon (code-only access).

Which feature are you most excited about?

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If you want a good laugh, I suggest listening to the recent episode of This Past Weekend: Theo Von and Mark Zuckerberg

Is that what we want? Humanizing the billionaires who are engineering social division and rage baiting online? Idk call me a crank, but I for one would love to NOT humanize these guys who I think are actively harming our society. But maybe I'm just a curmudgeon lol

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For marketing purposes, I think storylines and lockable posts are the most exciting. The former because it would allow creators and brands to reach wider audiences in their stories, the latter because it sounds like a low lift way to monetize content. Not sure how well-received the video editing app will be since the creative teams killing it on social already have their own editing tech and process and I doubt they'll want to switch gears. It could be useful for smaller time creators though.

I agree! But I think lockable posts are a little too exclusive. It really reminds me of one of the new Black Mirror episode "Common People". Really dark, so I can't look at premium subscriptions the same...

I’m really curious about the lockable posts. Could be a smart move for exclusives or campaign previews. The shared Storylines feature has big potential too, especially for collabs or events. I haven’t tried the editing app yet. I’m wondering how it stacks up against Capcut.

I'm definitely the most optimistic about the Storylines. I think it's genius in the right context.

I think the lockable post will be really good for our brand. We have some exclusive content that we've been trying to figure out how to paywall for the longest time. I could see that being really useful for us. Thank you so much for these updates, I hadn't even realized they rolled out yet.

Oh, I see. Thank you so much for clarifying. I went to go look for it and couldn't find it, lol.

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