Is influencer marketing becoming over saturated? We just aren’t seeing the results we used to see and personally I don’t trust influencers anymore. They’re all overpaid and linking crummy products in TikTok shop. There is just so much stuff out there now and it’s all poor quality, so I get it. But curious what other see with high quality products?

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I can't disagree with what you're saying. It seems like it's hit some critical mass of banality and it's all looking and sounding the same. I have to assume the public has just gotten tired of it all, and at times I wonder if the influencer era has ended but we just don't fully realize it yet.

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We don't use influencer marketing, so I can't answer you about results. However, I will say as someone who is chronically online, I tend to actively avoid products that are being promoted by influencers. The only exception being smaller content creators who rarely promote items, but were able to grab a deal with a brand they already used and loved.

This where they bring in the authenticity.

It’s a small part of our strategy and it’s run by one or our agencies.

One hundred percent

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