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No single team should be presenting that many ideas. It’s a sign of a lack of self editing.
Client or internal? Seems like overkill to me. At that level you should be cull down your own ideas.
Always fight to go first
Yes and no, ECDs are (mainly) human, they’ll pick up on this behavior if it’s a pattern and it won’t always do you favors. Don’t be a pu$$y but don’t always play the alpha card is my motto.
Yes and no. I’m a fan of more ideas as long as they’re good but if there are other teams to present they should be smart enough to present in a shortened time so others can present, I was on a freelance gig last year and an older CD team would constantly take up the whole hour with their ideas… by the end I’d struck a rapport with the ECD that they hadn’t mainly because their behavior presented them as douchebags. Ps. 15+ does seem excessive the more I think about this… there’ll be a fair amount of chaff in that deck.
yeah, this
Is it obnoxious for anyone to take up all the review time? Certainly careless/lacking self awareness.
Is it obnoxious for A/CDs to do it? Certainly exposes their lack of direction and editing. 15 equally strong, equally distinctive ideas that you equally would want to make is…improbable.
And this is coming from someone who prefers broad and shallow decks for initial reviews. That only works if you keep it loose and quick. Grouped into themes/angles. And essential to have a summary slide.
Your ECD will just get idea-blind otherwise. Especially if you drone on and go deep with half baked thoughts.
That pissed me off as an intern but you need to learn to navigate this type of office politics, if it’s always the same team ask to go first when you’re paired with them. If that doesn’t help look for a gap to say something like “conscious of time here, should we book another review or try to extend the time on this on so we can go through our ideas as well?”
15 ideas entirely depends of the brief, agency and stage of the project. Where I work for a first meeting that’d be totally normal.
Agree with everyone’s replies. Just wanted to make sure I wasn’t the crazy one
I feel like there’s a couple things going on here. 15 ideas is a lot of ideas especially if they’re going through every idea. So with that said, I do like teens to cull themselves I’d rather see six baked up well thought of strong ideas instead of 15 scraps and bits of ideas. The second part of this is the creative Director needs to be aware of the work and the pace. I’ve had instances where there’s a lot going on and everybody doesn’t have time to sit in and listen meeting and I will meet with each team separately to see their ideas. And if they show up to 15 bits of ideas, I speak to them, of course, in a nice way about I’d rather see less work and more tighter or baked ideas. But then again, I three last had enough places where the culture it’s such that the meetings are not managed well so I blame it on the people running the meeting.