Is this the new normal in AI era product dev? Our CEO spotted a market gap, built a prototype, & is now selling it with the CRO. All without involving eng/design. They’re pushing to advertise before it's built. I suggested a lowkey landing page, but CRO insists on a full site update. It feels like we’re launching vaporware, with little thought to what it’ll take to deliver. Is this what's to be expected in the new world order of building products? Throwing stuff at the wall & seeing what sticks?

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I’m sorry but isn’t selling vaporware pretty much what tech companies do in general? Sell products before they are GA.

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There's a difference between selling something that's nearly ready, but still in development VS flat out vaporware. This one sounds in the middle---so long as the prototype can be made into a POC MVP for a customer, they'll be OK.

BUT I agree with @OP, that they could take it more incrementally to de-risk the rollout and GTM

Yes it’s common

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