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Current salary has nothing to do with it. I'd say for a head of anything 70k is too low.
In a similar boat, at an e-commerce "start up", its not been officially offered, but its been "hinted". In the lead up, I'm trying to benchmark what other e-commerce businesses are paying and approach in a numbers-based way so im prepared. Using Glassdoor, Indeed, deel and bunch of other sources. All my research says is should be 75-85,000 base pay (south west England) with some decent perks if thats of help. Ultimately, in my mind, it will all depend on these factors 1) how the company is performing 2) your impact on the results - Big positive impact, more justification for a big bump. 3) If they already have a number in mind. Best of luck with it, would be interested to see how it goes. I don't think my opportunity will be going forward until the new year/ early next year, Hoping it's not a carrot situation!
Have you tried looking up salaries on Glassdoor? I would see what info you can find on there and base your salary on that.
Glassdoor has a huge range of 52-86k. Given what I’m currently on, not sure that helps me too much. I’d basically be putting myself to the top end of the pay range